Revolutionizing Retail: Mobile App Strategies for E-commerce Growth

So you have top-notch articles published on your apps, and you have been successful with your astute marketing strategies in garnering potential customers to your platform now. Is that enough to make the sale happen? Well, not yet.

Your app should be more of a plain sea sailing for your customers to checkout page very smoothly. If your app is not supportive of seamless sales and it deviates your users to other things, your revenue is going to see a drop in it. So, in this article, we have the e-commerce-sales conducive features and functionalities that are going to boost your sales.

This article covers strategies like a sleek and intuitive user interface that is going to keep the user engaged, meticulous product review and rating breakdown that will help users with decision making, enhanced product showcasing so users could experience it in 3D, advanced searching and filtering, connivent user registration, multiple payment gateways, etc.

But just before we start, we let you know you can hire any Android app development company to implement these and other such features to boost your sales. So, without further ado, let’s delve into strategies right away, cutting all the noise and fuss.

Mobile App Strategies for E-commerce Growth

Below are some e-commerce mobile app strategies that you can contemplate having in your app to boost your sales.

Sleek and Intuitive User Interface

If you think a fancy user interface deluged with lots of elements will keep users engaged, well, that would rather be repelling. Keep the user interface simple, sleek, decluttered, and intuitive, which supports seamless navigation to different sections and products.

Ensure the interface is extremely convenient for users to navigate; the home screen should have a very elegant layout, and there should be enough and adequate spacing between elements that reduces the chances of misclicking items. Apart from this, the color scheme should be easy on the eyes, which would help you in the larger scheme of things.

Next-level Product Review and Rating System

Reviews and ratings help prospective customers be more decisive about a certain product. In an endeavor to reduce the return of inventory and help customers make confident purchase decisions, big giants like Amazon, Walmart, IKEA, etc., offer product review breakdowns where users can see why a certain product was rated and reviewed for what aspects of it.

Assuming you sell dog collars, it will come in handy for customers to see why and for what reason a certain product was given a certain rating. It would be helpful to customers to know which aspects of the collar, like comfort, sturdiness, durability, value for money, stretch, etc., were rated so they could decide which collar suited their dog best.

Enhanced Product Showcasing

With enhanced product showcasing using augmented reality and virtual reality, you can boost your sales tenfold. Lately, giants like IKEA and Sephora have recently implemented, and their sales have seen a substantial surge. With enhanced product showcasing, users can try on items on real objects.

With AR-powered products showing up, businesses are nearly bridging the gap between physical shopping and online shopping, where users have to feel embarrassed or shy to ask salespeople about the differences. Users can literally try out the whole catalog with whatever they want from the comfort of their own homes.

If you are wondering how it would be possible, considering your website is based on some CMS, worry not, just hire an Android app development company, and they will do everything from AR and VR to advanced search and everything else.

Advanced Searching

Normally, apps have plain search functionality implemented that fails to summon the products that users are actually looking for. Leverage artificial intelligence in the search functionality so the closest products to the search query are filtered and come up in the results.

By weaving elements of AI into the fabric of search functionality, you would not only bring the most relevant products but also show suggestions that will help you upsell.

Secure and Multiple Payment Options

First of all, set up a secure mechanism for payment gateways that leaves no room for the breach of credentials of users' personal and financial details. Apart from this, it integrates all the popular choices for payment, letting them choose between their cards, services like PayPal, etc., which contributes massively to a seamless checkout process as it offers great flexibility to users to pay with whatever is convenient.

If you are shipping worldwide, check out the popular payment gateways in regions where you get the most customers; not every country has PayPal operating in it, and that kind of results in potential sales.

Wishlist and Shopping Cart

Sometimes, users have happened to land on your app just to look around at products, and that is the right moment for you to increase your future sales. Implement a wishlist feature in your app where users can add items to buy them later without having to search for them again. With items in the wishlist, you can leverage push notifications here to keep pinging the user to remind them about the products available in their wishlist.

Advanced Filtering

Once the results appear, users often apply filters as per their liking, preferences, and budget, so ensure you don’t forget to have this feature in your app. Hire an Android app development company, and this functionality is coded into the fabric of your app.

Your users should be able to sift through the deluge of products and find the desired product by applying filters for price, rating, item type, category, etc. 

Easy Sign-Up and Sign-In

Don’t make users have to fill out a form type thing to get registered on your platform; rather, give them options to sign up with their Google or Facebook account and the same for logging in. Ensure your users don't have to indulge in trivial activities; rather, let them spend time browsing items that would increase the conversion rate.

Implement such a system that does not have to ask users for details again and again, making the experience redundant and tedious, and users get frazzled sharing their personal details and financial credentials.

Customer Support

Ensure you provide channels to your users to answer their queries related to products or some policy of your platform. Also, if something goes wrong, they know some people are capable of pulling the strings. Set up channels either in the app or through external channels like WhatsApp so they can easily communicate their queries right away, which is kind of a positive point for your image.

With proactive response and resolution of issues, users are compelled to confide in you more easily.

check out our blog: The Role of Enterprise Mobile Apps in Business Growth 2024

Conclusion

If your app is not rightly featured-rich, all your dire efforts in bringing users to your app would be futile, and potential results would not be yielded. That is why it is important to implement users centric functions and functionalities like an intuitive and sleek user interface that is easy to navigate, meticulous product rating breakdown, enhanced product showing, an advanced search box, multiple secure payment gateways for seamless checkout, wishlist,  shopping cart, etc. If your app is missing all these features and functionalities, hire an Android app development vendor after rigorous research into portfolios and recent work. These features and strategies are paramount for surreal e-commerce growth, considering the kind of competition businesses face.